Room around the sweetness. A beauty brand that adds a quiet elegance to the friendliness of strawberries. In planning.
Cute on its own is not quite enough. Sweet on its own is not quite me. What MIYABI15 is after is a new shape of beauty: the friendliness of a strawberry, with a quiet elegance added to it.
The moment you pick it up, and the moment you have finished using it. Something you are glad to keep beside you.
The sound of 雅 (miyabi, elegance) and the playfulness of いちご (ichigo, strawberry). MIYABI15 lays the two over each other.
What we are after is a strawberry scent that does not push its sweetness to the front. We are looking for the balance that settles quietly into an ordinary day.
The scent is in planning.
The first thing being worked on is a strawberry shampoo.
A soft ivory with a deep strawberry red. A fine strawberry motif and clean lettering. Something that belongs in the everyday view of a room.
It is the kind of thing that stays out in the bathroom, so the hours it simply sits there should feel good too. That is where this started.
Ivory
Strawberry red
These two colours are the base.
From hair to skin, and on to scent. All of these are at the idea stage.
Idea stage
Idea stage
Idea stage
Idea stage
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